Infographic Layouts

Ninety-two ready-made pages in eight categories, previewed on your page as you hover.

A layout is a ready-made arrangement put onto one infographic page (slide pages and logo pages offer layouts of their own): a starting point you then make your own. It is made of ordinary elements (text, stat rows, charts, icons, image placeholders), so everything in it can be edited, restyled, moved or deleted like anything else on the canvas.

New to infographic pages? Open the page's cog and press Show Me at the top of its panel: it opens the Layout and Background popovers on your own page, then its size, so you can pick as you go. The Illustrate Tour offers it the first time you work on an infographic.

Choosing a Layout

Every infographic page has a Layout button in its title bar, above its top-right corner, before Background, Tidy, the padlock and the cog. Press it, on an empty page or a full one, and the page's layouts open in a popover under it, the eight categories first, four across; on a phone they open in a sheet from the bottom of the screen, two across. Zoomed out, or on a phone, the button shows just its icon.

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The Layout button in an infographic page's title bar, its popover open on the eight categories with how many layouts each holds.

Press a category to see its layouts. They slide in from the right, and All layouts in the bar above them (the category named beside it) slides you back to the categories. Each tile is the real layout, drawn for this page at its size and orientation, in your tab's theme and font, with its sample words, icons and charts, so what you see is what you get.

Hover a tile to preview it on the page. The page shows that layout as it would land, with your own words and pictures already moved into it, in the page's own background; move away and your page comes back. A preview is only a picture: nothing is placed and nothing is added to your undo history until you press a tile.

An empty page also offers its layouts inside itself, on a card headed Start From a Layout in the middle of the page. Press a layout there to place it (the card has no hover preview, since it would cover the card's own tiles), or Hide the card until you next open the tab. It goes on its own once anything lands on the page, and the Layout button still has every layout.

Placing It

Press a tile and the layout is placed at once, on an empty page or a full one, with nothing to confirm. It is a single step, so one Undo brings the page's old layout back.

Your content comes with you. Changing the layout of a page you have already written on keeps what you wrote: your title goes into the new layout's title, your subtitle and other large lines into its large lines, the rest of your words into its body text, figures like "73%" into its figures, your pictures into its picture places (the biggest first), and a stat row's, chart's or callout's contents into the same kind of element. Each piece takes its new place's position and style, and long words shrink to fit. Only what you wrote moves: sample text you never changed stays behind, so the new layout shows its own. Anything the new layout has no place for is removed with the old layout. The hover preview already shows your content in its new places.

After placing, nothing is selected and the popover closes, so the page reads clean.

The Layouts

There are ninety-two layouts in eight categories, at most twelve to a category: Covers (12), Posters (11), Data (12), Steps and Time (12), Compare (12), People and Ideas (12), Social (12) and Explainers (9).

Covers

LayoutWhat it gives you
Title PageA small heading, a big title, an accent rule, a line of text, an image and a footer
QuoteA large quote and who said it, with a round photo
EventAn invitation: a title, an image, when and where, and a call to action
Section DividerA big section number, a title and a line on what follows
Report CoverAn annual report's front: the year set huge, a title, a picture and three headline figures
Magazine CoverA masthead, an issue strip, cover lines beside the picture and the cover story
Book CoverThe author, the title and round artwork inside a double rule, with a blurb
Proposal CoverA logo, a Confidential badge, the title, and who it is for, who it is by and when
Case StudyAn outcome headline, a picture, a client quote and three results
NewsletterA masthead band, the lead story with its picture, and what is in this issue
ContentsSix numbered chapters, each with a note and its page number
CertificateA name set large inside a double rule, the reason, two signature lines and an award seal

Posters

LayoutWhat it gives you
PosterA large image, a bold headline and a footer
Gig PosterThe band's name huge, the support acts, a photo, a ticket-stub row and a tickets banner
Research PosterA title and its authors over sections from Introduction to References, with a chart
Coming SoonA key image, the title huge, a tagline, the release date and a billing block of credits
ExhibitionA two-word title set huge, an artwork with its caption, and the dates, hours and where
TravelThe destination set huge, a big photo with a fare stamp, three facts and how to book
WorkshopA title, a photo beside three points, when and how much, and a tear-off strip
We're Hiring"We're hiring." set huge, three open-role cards, three perks and an apply-by banner
Big Sale"Up to 50% off" in a big disc, the dates, department pills and a banner
NoticeA Caution band, a shield, the rule set large, three dos and a contact
MotivationalA type-only poster: three words set huge, each over its phrase, and who said it

Data

LayoutWhat it gives you
Big NumberOne huge figure, its caption, a paragraph, a progress bar and a source line
Key StatsTwo rows of three figures, a trend line where there is room, and a takeaway
Chart StoryA captioned bar chart, a progress ring, three takeaways and a source line
Facts GridSix cards, each an icon, a figure and a caption
Survey ResultsA pie chart of the answers, three headline figures and a source line
Progress ReportFour goals, each with its percentage and a progress bar
PictogramA figure like 7 in 10, shown as ten people, seven filled
RankingFive ranked rows, each with a bar sized to its value
KPI DashboardFour metric cards, each a big figure, its change on last quarter and a sparkline
Trend StoryThe period's one figure, a line chart of this year against last, and three moments
Market ShareA doughnut of five shares with the leader's in the hole, and a table of how each moved
Stat MosaicSix tiles of mixed sizes: a hero figure, a star score, a progress ring and an area chart

Steps and Time

LayoutWhat it gives you
ProcessFour numbered steps, each with a note, and a closing callout on wide pages
TimelineFive dated milestones, each with a note
ChecklistSix items, ticked or not, and how many are done
RoadmapNow, Next and Later, three items each
AgendaSix timed items, each with a note
CycleFour stages round a loop, each with an icon and a note
FunnelFour narrowing stages and the conversion between them
StaircaseFive levels climbing step by step, each a number, a name and a note
Customer JourneyFive stages: what the customer does, where, how it feels and what to fix next
Project PlanFive workstreams as bars across six weeks, a launch milestone and a Today line
Decision FlowThree yes-or-no questions from a new idea to Build it, each No ending in its own outcome
How-ToTime, servings and difficulty, then six numbered steps, each a photo, a name and a note

Compare

LayoutWhat it gives you
ComparisonBefore and After columns of three points each, and a verdict
Pros and ConsFour pros and four cons side by side, and a verdict
Before and AfterTwo panels, an image and three points each, and the change in one figure
Feature MatrixThree options against five features, ticks and dashes, one recommended
VersusTwo contenders face to face with a VS badge, and four stats as paired bars
Pricing TiersThree plan cards with their prices, features and a button, the middle one Most popular
SWOTStrengths, Weaknesses, Opportunities and Threats, three points each
Effort vs ImpactQuick wins, big bets, fill-ins and money pits as quadrants, with seven ideas plotted
ScorecardThree options, each an overall score and star ratings on four criteria, one Top score
SpectrumFive options placed along a rail from simple to powerful, one marked as our pick
VennTwo overlapping circles, three traits in each and three they share
Three OptionsThree option cards, each a cost, an image, and points for and against, one Recommended

People and Ideas

LayoutWhat it gives you
Top TipsFive tips, each an icon beside a line
TeamSix people, each a round photo, a name and a role
Questions and AnswersFour questions and their answers
ProfileA round photo, a name, a role, a short bio and three facts
Org ChartA lead joined to three crews, each with its own lead and members
TestimonialsThree customer quotes, each with a star rating, a photo, a name and a role
Meet the SpeakersFour speakers, each a photo, a time, a name, a role and the talk, and a booking banner
SpotlightAn employee spotlight: a photo, three quick facts and a short interview
Our ValuesSix values, each an icon, a name and a line
Idea BoardA "How might we" question, six sticky notes with their votes, and a next step
PersonaA user persona: a photo, a quote, goals and frustrations, and two trait bars
Shout-outsA Colleague of the Month card and three thank-you notes

Social

LayoutWhat it gives you
AnnouncementA New badge, a big headline, an image and a call to action
Did You Know?One surprising fact, set large under an icon, with its source
Save the DateThe date in a calendar tile, the event and where
Carousel CoverA carousel's first slide: a hook set large, a teaser and "Swipe for all 7"
Tip of the DayA numbered tip set large, three reasons why and "Save for later"
Milestone"We just hit" a big follower count, a thank-you and the climb as a line chart
Behind the ScenesA two-line title and a mosaic of three photos, each step named on a chip
CountdownThe event's name, days, hours and minutes on three tiles, and a reminders button
Product SpotlightA large product photo with a price badge, a star rating and a Shop now button
GiveawayThe prize and its photo, three numbered steps to enter, and the small print
Welcome AboardA new colleague's round photo, name and role, and three facts about them
WebinarA free live webinar: its title, when and where, the host's card and a booking button

Explainers

LayoutWhat it gives you
How It WorksAn image with four numbered hotspots, a key to each step and the one figure that sells it
AnatomyAn image down the middle and six named parts, each joined to its spot by a line
Key ConceptsOne big idea in a hub and the six ideas behind it, each an icon, a name and a note
Cheat SheetFour groups of four keyboard shortcuts, each a keycap beside what it does
GlossaryEight terms from A to Z, each under its letter with a plain-words definition
Myths and FactsFour myths, each joined by an arrow to the fact that corrects it
Fact FileAn image, a table of six key facts, a "Did you know?" callout and a source line
Lesson SummaryWhat you can now do, three key points, four key words and a four-answer quiz
Formula ExplainedA formula set large, what each term means, a worked example and a chart of the result

How Layouts Fit Your Page

  • Any size, any orientation. A layout is measured against the page it lands on and keeps a margin all round. On a tall page it stacks; on a wide page (landscape, a slide) it sets things side by side, so Process and Timeline turn from a column of numbered discs into a strip across the page.
  • Type sized for a page. Headlines are scaled to fill their space, body text uses the larger text sizes, so a page reads from across the room and exports exactly as it looks.
  • Your theme, your background. A layout carries no colours of its own: the tab's theme paints it, and on a dark background its text is drawn light.
  • Change your mind later. Turn the page or change its size and what is on it stays on it, scaled down as a whole where it no longer fits, never cut off. The layout is not rebuilt, so a stacked layout stays stacked: to get the side-by-side version, place the layout again.

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